Tuesday, October 5, 2010

This book should be green.

Not sure why yellow and orange were chosen. What were Chester's guys thinking?

7 comments:

  1. I don't think I agree. It's more about washing than growing, right?

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  2. Green books don't sell. Well known in the publishing industry. When I was an editor, we'd NEVER put out a green book!

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  3. It's a reference - subtle, I admit - to cheese, and the way it matures.

    Or something to do with Octavius. Octavius Chester, that is.

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  4. Wow! Green books don't sell? Lucky I'm not his marketer!

    Hannah - kind of. Maybe.

    Anthony - ??!!

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  5. I disagree. "You" and "change" are definitely yellow words and "can" is often yellow too.

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  6. Can I qualify...green books don't sell unless they are a gardening book...

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  7. Chester is the source for both Cheshire cheese and Philly cream cheese, you know...!

    (this is a prime example of backwards justification, a guilty habit of mine)

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